A hundred thousand welcomes.
The spirit of Ireland is the guiding philosophy of Prime Pubs. Not surprisingly then, a Prime Pub is renowned for its warm Irish hospitality, inviting surroundings and vibrant atmosphere.

How authentic is a Prime Pub experience? What makes a Prime Pub authentic is our attention to all the details that truly make for a premium pub experience -- from the art of pouring the perfect pint, to a menu that combines traditional Irish favourites with fresh new flavours, all served with a dash of authentic Irish hospitality.

A Prime Pub is differentiated from the “Local Bar” by its premium experience. From its food – definitely not Pub grub -- and beverage menus, to knowledgeable staff and authentic décor, a premium Prime Pub possesses appeal across broad demographic groups and divergent ethnic backgrounds.

A Prime Pub offers an upscale causal dining experience in a sophisticated environment, making a Prime Pub an exciting and relevant choice beyond the typical Pub consumer. Our principal target Guest, Adults 25-44, college educated with above average income, while our secondary target Guest, Adults LDA (legal drinking age) to 34 also feel right at home.

Prime Restaurants of Canada has a number of competitive strengths that have helped the company maintain a leadership position in the Canadian casual dining industry. The operation of multiple brands mitigates risk through diversification, allows increased sector penetration, increased local market penetration, and greater flexibility. In addition, its "just right" pricing strategy attracts Guests in both good and bad economic times. Also contributing to the success of Prime is its position as a chain operating in an industry composed largely of independent operators, an attractive franchise program and experienced management.

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