 New food concepts come and go, but Panzerotto Pizza stands for longevity and success. Established in 1976 with the introduction of the Original Panzerotto to the Canadian market. Today we are the Panzerotto leader. With over 30 years of experience, you can depend on joining a professional team. Our concept is geared towards today's fast-paced, health-conscious lifestyle. The Original Panzerotto is here to stay for the long term.
Panzerotto Pizza is a Canadian owned company, which started with one location 1n 1976 at 501 Yonge St. in downtown Toronto. The company has been operating from the onset by Alex Schiavone and his sons Vito, Joe, and Frank. The family is involved in the day-to-day operations at Head Office with combined experience of over 75 years.
It all began with the experience gained by Alex as a chef cooking gourmet dishes in Chicago in the early 1950’s. After a long absence from the foodservice industry, he opened his first Italian restaurant in Collingwood, Ontario in 1969. During this period, Alex discovered that the “Panzerotto”, native to Modugno, Italy (the recipe is authentic from the family’s village), became a popular tasty treat among the residents of Collingwood. With demand for the Panzerotto on the rise, he decided to expose the tasty treat to a bigger market. Alex decided to sell the restaurant in Collingwood and start the first Panzerotto Pizza location on Yonge St. in downtown Toronto.
In the beginning sales of panzerottos were very low because the panzerotto was unknown to the market. But it wasn’t long before word of mouth was spreading the news on this tasty new product. Soon there was demand by people willing to share in the success of the panzerotto. In 1980 Alex decided to expand the company through franchising and was able to attract investors in opening new locations.
Today there are 35 Panzerotto Pizza locations in the GTA. The company has developed brand equity in the name through years of marketing. A large segment of the market is now familiar with the panzerotto and is constantly growing.
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