A well established chain of restaurants specializing in chicken with a variety of side dishes. The successful Mary Brown's formula employs a simple but unique cooking system to produce an extensive, high-quality chicken menu.
The big advantages to being a franchisee are centred in the areas that can mean success or failure in any business.
It is tough and very lonely being the sole decision-maker in a company, in particular, with a business where you have not had much personal experience.
As a Mary Brown's franchisee, you have an experienced team ready to back you at every step and these are people with real hands-on expertise in the business, who have likely seen and tackled every kind of problem that might arise.
They are not interested in running your business for you (after all, you want to be independent), but they are dedicated to help you make a success of running it yourself.
Consider also the advantages of an established franchise organization in such important areas as brand recognition, customer awareness and product acceptance.
Go it alone, and you'll have to spend considerable money and time (probably many years) in creating an awareness of your company and your product - in "just getting known".
With a Mary Brown's franchise, you can quickly become established in any market using the marketing tools and know-how provided.
You benefit, too, as the Mary Brown's chain expands. The greater the success of the chain, the greater the success of the individual franchises. As Mary Brown's becomes more and more a household word, you, as the local carrier of that name, become the local beneficiary.
Success breeds success - it is nowhere truer than in franchising.
You have also made a wise decision in looking at the food business. It continues to be one of the fastest-growing categories. The fast food segment is particularly strong, with chicken increasingly becoming the "meat of choice" for todays consumers. Another timely point for Mary Brown's.
Once you have resolved the kind of business or industry you want to be a part of, look for a franchise opportunity with a strong potential for growth. Is the chain expanding aggressively? Is there 'room' for more outlets or is the market already crowded? Is it affordable - to start up and to operate until you become established? And most important, does the franchise offer a superior or unique product advantage to give you a competitive edge?
Now take a good look at Mary Brown's. You'll find we measure up on all criteria - that it is the better way to go.