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DRUXY'S

DRUXY’S is a chain of New York style delicatessen restaurants designed as cafeterias. We locate in office buildings, shopping malls and hospitals where consumers search for healthy and nutritious meals. Our franchisees and staff take great pride in preparing each guest's sandwich, salad or bagel to the customer's specific taste. In Oct/07 DRUXY’S became the first quick service restaurant chain to offer menu items that meet the criteria of the Heart & Stroke Foundation's Health Check Program.

At DRUXY'S, we pride ourselves on offering our customers only the highest quality, fresh and healthy food and personal service possible. We accomplish this by preparing our sandwiches, salads, and bagels directly in front of our customers. As such, the customer sees the raw ingredients before they are assembled and are able to choose which ingredients to include in their meal. We use absolutely the very best products available. We refuse to compromise on quality to lower costs. Our breads, meats, mustards and salads are unmatched in quality anywhere. From Solid White Albacore Tuna and Sockeye Salmon, to our specially prepared briskets of beef and our very own special blend of coffee, we constantly search to improve the quality of our products. To keep our level of quality, we use only fresh ingredients. Breads, pastries and produce are delivered daily, meats twice weekly and groceries weekly. Prepared food will not be kept for more than 36 hours and is discarded if not sold within this time frame.

We aim to provide a very special level of service for each of our customers. We see simply satisfying customer needs as a service failure. Much more than need satisfaction is required, and as such, we work to develop personal relationships with our customers. By developing these relationships we are able to generate average customer frequency of 4.5 times per week. This compares to an industry average of 4.5 times per year. More importantly, over half of our business comes from regular customers who frequent DRUXY'S an average of 4 times per day. This loyalty is the direct result of the exceptional personal service that we offer our customers each and every time they visit our restaurant.

DRUXY'S vision for the future sees us growing by 6 - 12 locations per year over the next 5 years. DRUXY'S is currently undertaking an expansion program that will target key health care centres throughout the Province of Ontario. We are confident that our commitment to a fresh, healthy menu perfectly positions DRUXY'S to take advantage of the growing concern for health conscious eating. This concern is of paramount importance in a hospital setting. We find it interesting that the major fast food companies have followed in our footsteps by incorporating fresh salads and sandwiches into their menus. Our 30 years of experience has given us a foothold in the market, as we are the benchmark against which the competition is compared. Our extensive and ever expanding and evolving menu of 23 sandwiches, 30 salads and 32 soups and chili makes us a difficult and moving target. As a result, DRUXY'S is a welcome addition to any retail food service venue.

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Investment Required: $225,000+
Capital Required: $150,000
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Franchise Available: Alberta
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