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Crepe Delicious

HISTORY

Crepe Delicious creperie and gelateria founder and chef Oded Yefet embarked on an international journey to search for the perfect addition to the vibrant North American quick service restaurant industry. His travels took him across the globe from Western Europe to Far East Asia, with stops through North Africa. When he was on the streets of Paris, he saw street vendors serving crepes, as an alternative to North America’s typical hotdog. He began thinking about how to combine the two: Canadians’ love of street food with the delights of a fresh crepe. He took this elegant yet simple concept, combined with over twenty years of hotel and restaurant experience and created Crepe Delicious.

Crepe Delicious is now Canada’s largest chain specializing in the creation of world-class sweet and savoury crepes and is a leader in the trend towards healthier eating.

The first Crepe Delicious opened in Vaughan Mills, north of Toronto, in 2004. Success was almost immediate; the concept was franchised the following year, when the location in Sherway Gardens opened in west Toronto. As a perfect complement to the specialty crepe business, Crepe Delicious launched gelato offerings in Fall of 2010. The gelato was inspired by the desire for a delicious, healthier alternative to conventional ice cream. All our gelato creations are hand-crafted onsite daily, using the finest and freshest ingredients.

Seasonal flavours are inspired by locally grown produce and only the highest quality ingredients are used. A lactose-free and sugar-free flavour option is always available and a selection of fine sorbets will impress at 0% fat content.

Today, we are proud of our 15 locations in Ontario, British Columbia, Alberta and New Brunswick, with aggressive franchise development plans.

CONCEPT

Today, Crepe Delicious is Canada’s fastest growing mall-based creperie, offering sweet and savoury crepes as well as a selection of panini sandwiches, salads and premium beverages. Serving breakfast, lunch, dinner and dessert, Crepe Delicious is a healthy meal option.

We are passionate about fresh, nutritious and tasty food for people on-the-go. All of our crepes are made-to-order, in front of our valued customers, with only the finest and freshest ingredients. Our crepes are low in calories and fat (130 calories, 3.5 grams of fat) and can be filled with an assortment of fresh and colourful fruits and veggies, cheeses and lean meats to create a balanced meal.

Located in busy shopping centres, Crepe Delicious stores are generally found outside of the busy food court to provide a more relaxed environment, with tables and chairs to accommodate our customers. Our catering division provides catering to parties, social functions and corporate events. Future growth will include locations in premium shopping malls, street locations and prominent commercial buildings. Growth plans include development in Canada, USA and beyond.

Canada has warmly embraced Crepe Delicious. Crepes have traditional roots in almost every country and culture around the world (ie. The Mexican tortilla, Russia’s blini, the beloved blintz, etc), and we find that our multicultural consumer is familiar with the concept and very receptive to the crepe.

PHILOSOPHY

Our business philosophy is simple:

Serve Quality, Fresh Ingredients: Using only the finest, freshest ingredients to fill our signature crepes ensures maintenance of a high level of quality.

Offer Quick, Friendly Service: By employing well trained, quality personnel, in addition to the relative ease of operation, we offer fresh and healthy eating combined with quick and courteous service.

Deliver Competitive Value: Customer loyalty is enhanced by offering consistently fresh and tasty entrees and desserts at competitive prices.

Focus on Results: Through quality site selection, low building costs, and controls on food and labour costs, we enhance our collective prospects for financial success.

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Costs and Fees
Investment Required: Investment Required: $300,000 - $400,000
Capital Required: $115,000
Franchise Fee: $25,000
Ongoing Royalty Payments: 6%
Advertising Fees: 3%
Other Fees:
Terms of Agreement: 10 Years
Renewal Fee: Yes
Franchisee Support
Financing: Small Business Loan
Franchisee Training: Yes
Franchisee Marketing Support: National and Local
Franchisee Operations
Number of Employees: 2-6
Absentee Ownership Allowed: Yes
Opportunities: Single Unit, Multi Unit
Franchisee Prerequisites
Net Worth: N/A
Cash Liquidity: N/A
Business Experience: None
Franchise Locations
Franchise Available: Alberta
British Columbia
Manitoba
New Brunswick
Newfoundland and Labrador
Nova Scotia
Northwest Territories
Nunavut
Ontario
Prince Edward Island
Quebec
Saskatchewan
Yukon

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