 Cargo & James Tea has pioneered the specialty tea cafe business concept and knows the time is right to capitalize on increased tea consumption across Canada and the U.S., in a café setting. Cargo & James is truly revolutionizing the way we drink tea. With a trendy atmosphere and inviting feel to the café, stepping into a Cargo & James breaks the stereotype that tea is old. The tea industry is expected to exceed $10 Billion in sales by 2010 according to the Sage Report, “Tea is Hot”.
Vision:
To revolutionize the Specialty Tea business in North America, becoming the clear leader along the way and the #1 tea franchise.
Mission Statement:
“Cargo & James is committed to providing our customers with a stimulating tea drinking experience that helps support a healthy lifestyle.”
Reason for franchising:
With our four corporate stores having a solid and secure operational & distribution system in place, Cargo & James Tea feels now is the right time to expand this exciting business by means of franchising. All indicators point to the fact that Tea is the next big thing. Coffee shops are even trying to get a piece of this market by promoting bagged teas in their stores and the health benefits that tea provides. Since Cargo & James specializes in the highest quality loose leaf teas, we are in a prime position to take a significant share of this market. Considering the enormity of the tea market, tea is one of the only beverages that have yet to be associated with a major brand. Cargo & James has changed that. We are the tea café pioneers and leaders. WebbCo International Franchising Inc was selected as our strategic partner to help us rapidly grow our store network, and holds the Master Franchise Rights.
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