To grow Badass/Wrapper Jack's into a substantial chain concept that will dominate the category in the market it serves.  Why the Wrap & Bowl sector? It is the observation of the founding partners that the Wrap & Bowl segment of the food services industry is ready to compete as the main menu items, as opposed to being competitors side selections.  In wraps, has a specific location requirement.  The growth in the Wrap & Bowl sales brought the realization that an expansion of the Wrap & Bowl selections would not only increase repeat consumer visits but address a service issue created by the opposing styles of service required to deliver the two previous products. A savings in teh debvelopment of new stores was also welcome news.

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