In North America, franchising has become a popular way of getting into business. This trend has been attributed in part to the general principle behind franchising, which is:

"start with a system that has a track record, a defined market and controls in place. One that demonstrates the potential to provide a good profit margin in purchasing and has an aggressive advertising strategy. Combine these elements with the selection of a motivated franchisee, whose on-site presence assures responsible control, and the franchise should succeed."

This principle will hold true with a total commitment by all the 'franchise team' members and a continual open line of communication with the franchisor.

Active Green + Ross Tire & Automotive Centre is proud to be a firm proponent of this concept and we invite you to become part of our franchise team.

The Company

Active Tire & Auto Centre Inc. currently has locations in the Greater Metropolitan Toronto area from Oshawa to Barrie to Niagara Falls, and is a growing independent group of tire and automotive service centres. The Company's founder and President, Mr. Ralph Chiodo began in the automobile service business in 1959. Active Tire began franchising in 1983 - and by 1992 was operating 22 locations in the greater Toronto area.

In early 1993 the operations of Green + Ross were purchased. It had been in a similar business in the Toronto and surrounding area since 1930. In late 1995 the two companies were merged to become Active Green + Ross Tire & Automotive Centre. All locations now trade under the name of Active Green + Ross Tire & Auto Centre

Although no formal studies of the Metropolitan Toronto tire market have been completed, Active Green + Ross is recognized as one of the best known companies in terms of market awareness, with respect to the retail sale of tires. This is clearly attributable to the length of time that the Active Green + Ross name has been operating, as well as the good reputation and quality of our products and services.

In addition to selling tires, wheels and tire accessories; Active Green + Ross Tire & Automotive Centre franchises also provide a line of name brand auto parts and motor oils. Special emphasis is placed on Regular and Preventative Vehicle Maintenance Areas such as brakes, suspension and front end repairs, wheel alignment, tire balancing and lube & oil changes.

All locations are equipped and accredited test and repair facilities for the Province of Ontario Drive Clean emissions testing program.

Combining a thorough Preventative Maintenance Inspection process with these services, Active Green + Ross is poised to offer a full range of services to the existing computerized client base as well as new customers.

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